In our times, it easy to watch things go in and our of style from one day to the next.  Weather its the next fashion fad or the next technology tool, our culture is overwhelmed with all sorts of things that are all forgotten in the matter of a moment.  NOT THE CASE with SOCIAL MEDIA.  That very term in fact may be news to you but there is one thing for certain, THIS IS NO FAD!  Today, we will continue to take you through some SIMPLE STEPS to get involved and setup onto SOCIAL MEDIA. For STEPS 1 and 2, please refer to TUESDAY's BLOG.

STEP 3: GET COMMITTED TO ONE SITE: While I am suggesting that you cast a wide net generally, especially in the beginning, I think it is smart to start small and concentrate on one site in particular. It will take time and effort, so concentrating on one social networking site will enable you to master that site and make some connections. This will allow you to get familiar with this particular site before moving onto new social media sites.  In my opinion, start with Facebook or LinkedIn. Once you have setup your account and familiar with these sites, make the progression to Twitter.

STEP 4: JOIN, INVITE and FOLLOW. Whatever site you choose, the trick is to immerse yourself in it. If you like LinkedIn, join a group, create some new connections or add some apps to your homepage. On Twitter, the key is to create useful content that people like. As opposed to the misconception that Twitter users tweet mundane things about their life, the fact is that most small business people tweet articles and posts that are quite interesting.  If  you find yourself on a Facebook page, stay active on people's site and try to always point people back to your business and what type of work you offer.

STEP 5: GET CREATIVE: Social media will allow you the opportunity to introduce all sorts of INFORMATION TO PEOPLE.  Videos, customer feedback and testimonies or sound bites are all effective ways for you to sell yourself in the SOCIAL MEDIA world.

STEP 6: STAY CONNECTED!  Mastering social media takes time and getting business results from it takes even more time. Spending an hour a day on it is not uncommon in the beginning and, as you really get into it, that may increase. Don’t get discouraged. The more you meet and engage people, and become part of the conversation, the more your network will grow and the more business opportunities you will get.

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