If you think you see a pink boom or a multi-colored excavator working in your area – no need for a double take.  Your eyes are not playing tricks on you.  Those working machines are part of the Volvo Rents Color for a Cause initiative where a part of the rental revenue is donated to charity.   Volvo Rents’ Color for a Cause began about a year ago when Paul Bullock, a Volvo Rents store owner, decided to paint a piece of equipment in honor of our troops.  The idea took hold and many other store owners have been following suit. To date, Volvo Rents has approximately 32 colorful machines in the field – painted to the corresponding color of the cause it is supporting.    The causes being funded by a percentage of the rental revenue include breast cancer research, autism, Alzheimer’s disease, the Jimmy Fund for cancer in children, hunger, the Special Olympics, March of Dimes, autism and heart research.   The online edition of USA Today recently featured Volvo Rents and the Color for a Cause program in an article that appeared on the site’s Kindness page. The story, “Gigantic pieces of construction equipment lifting charities to new heights,” highlighted Paul Bullock’s involvement with the program. The Bullock’s Stars and Stripes Boom, which splits 50 percent of its revenues between Operation Gratitude and the Louisiana War Veterans Home, has generated more than $6,500 for those charities.   You can view the story online at:   http://content.usatoday.com/communities/kindness/post/2010/08/gigantic-pieces-of-construction-equipment-lifting-charities-to-new-heights/1?loc=interstitialskip